Michael Garrico, Co-Founder at TotalShape suggests that “new investors should consider their business goals carefully before designing a real estate marketing plan. In addition to your message, set clear, obtainable goals. According to the Small Business Administration (SBA), this section should summarize the main taglines, selling points, and value proposition. Often referred to as the Unique Selling Proposition (USP), your message not only distinguishes you from your competitors, but it’s the foundation for everything you do-and it is what will resonate with customers. The message is one of the most important aspects of any marketing plan. In identifying a target audience, keep several important indicators in mind:Īt the very least, knowing these things about your target audience will greatly improve your real estate marketing plan.
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After all, how can you possibly know how to market if you don’t know who you are marketing to? With a firm grasp of your target audience, it will be easier to tailor a message that gets your point across in a more efficient manner. That said, clearly identifying your audience will better assist in your real estate marketing approach. As a new investor, you should spend a considerable amount of time describing your ideal target customer in detail. Who are you trying to attract? Buyers? Sellers? Foreclosed homeowners? This section describes the people you’re targeting.
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Having a path to follow is important, but it will be refined over time through trial and error, continuously improving along your investment journey. Since every marketing plan for real estate is different, I’ve outlined the essential steps investors can’t ignore below: It takes a dedication to follow any plan through the proverbial ups and downs, only to achieve the goals one sets out to accomplish from the beginning it also helps to plan ahead and prepare for the future. The key to a successful real estate investor marketing plan begins with goals and ends with persistence.
Be confident that you have a strong internet presence when it comes to reviews”.ġ0-Step Marketing Plan Outline For Investors A prospective client’s desire to collaborate with you or rent a place from you is heavily influenced by their online reviews, which are incredibly essential. Assessing goals before drafting a marketing plan will better refine investors’ approach moving forward, including developing a roadmap to a successful real estate marketing campaign.Ĭhris Muller from DoughRoller offers this advice on how to make a sound marketing strategy: “make use of internet reviews to your advantage. Like most endeavors, the key to success starts with a plan, and your real estate marketing plan is no exception. Before drafting a real estate marketing plan, new investors should think long and hard about their business goals. On the other hand, credibility serves as the backbone for trust and establishing relationships. For investors, a marketing presence opens their name and business to the public, helping spread the word. The two most important qualities for generating leads as an investor are presence and credibility, which a marketing plan aims to establish. As your marketing presence continues to grow, it will also generate referral leads from other real estate professionals.” “That foundation compels other people to take you seriously-especially when you are new to real estate investing. “Your marketing foundation establishes credibility for your business,” says Than Merrill, my colleague at FortuneBuilders. A real estate agent, for example, receives roughly 75 percent of their business from satisfied clients. Most of today’s most successful real estate investors find their leads from referrals, as their past success stories precede many of them. More often than not, leads are generated by word-of-mouth marketing, otherwise known as real estate referrals.
It explains what they’re going to do, how they’re going to do it, and who will be doing it-and it’s the single biggest reason people succeed in this industry it’s also the primary manufacturer of real estate leads. A real estate marketing plan is a written guide for investors to promote themselves and their business.
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